Monday, 3 December 2012

Codes and conventions of 'Charlie and the Chocolate Factory'


The film opens with the famous Warner Bros. Pictures logo appearing through a snow storm. The music is instantly recognisable if you’ve watched several Tim Burton films, as he uses the same writer for everyone film he directs, therefore the music is rather similar. The first title is followed by an image of the chocolate factory where the majority on the film is based. The only actors name to appear before the main title -  the films name – is Johnny Depp. Johnny Depp is a well-known actor who regularly plays characters in Tim Burton’s film. He has appeared first as some people go to the cinema and/or watch a film purely because it has their favourite actor in, and Johnny Depp is part of the top billed cast in the movie. By doing this it provides a hook for certain people.

As the pace of the music increases the camera enters the chocolate factory and the main title appears ‘Charlie and the Chocolate Factory’. The next part of the sequence from the journey of how chocolate is made. Charlie and the Chocolate Factory was made in 2005 and is an adaption of the 1971 film ‘Willy Wonka & the Chocolate Factory’. Tim Burton has kept his opening quite similar to the original film as it’s a well-known opening, this is also another reason for people to want to watch this film. The rest of the actors name’s appear throughout the images. The font chosen is gold which represents the golden tickets in the film, by doing this the opening follows well with the film. The last few shots set the scene for the film as it shows the surrounding areas of the chocolate factory.
This is the opening titles from YouTube:

No comments:

Post a Comment