The hook for the opening titles of Se7en - which is what keeps the audience watching – is mystery of the unknown man behind writing the book that shown throughout; his name isn’t even in the titles. This is portrayed through technical and symbolic codes, for instance objects, setting, lighting, camera angles and so forth.
From the opening titles I get the impression the film is set within a city in American as big sky scrapers are shown, which are known to be seen in places like New York. Also through a written code you learn that the first part of the movie is set on a Monday.
The first shot in the titles is of Morgan Freeman in an apartment in the city and he seems to be restless, as it shows him not being able to sleep. It also shows the rest of the characters through written a code throughout the rest of the opening titles; expect the man behind writing, to keep the identity of him unknown. Another two characters are introduced towards the end of the opening sequence, their shown in bed together which suggest they have a romantic relationship in the film.
All of the conventions (technical, symbolic and written) are used to get across the genre to the audience. Written code is used to show the genre by the font which introduces the characters, it looks a bit eerie and spooky, Halloween like. Therefore the films genre could be a thriller but by the audience not knowing who’s behind the book means it may have an element of mystery also. The music also suggests to the audience that the genre of the film is a thriller as it puts you on edge.
The credits introduce the characters, producer, director etc and are displayed through a written code. The font used ties in with the mise en scene of the film.
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